Fashion Targets Breast Cancer Overview
Fashion Targets Breast Cancer® (FTBC), a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation, marshals the goodwill and services of every element of the fashion industry (including fashion designers in the U.S. and internationally, leading retailers, the world’s most famous models and celebrities, fashion photographers, as well as media, advertising, and PR firms, among others) to raise public awareness and funds for the breast cancer cause, in the U.S. and internationally.
The Fashion Targets Breast Cancer name and symbol were created by Ralph Lauren and subsequently entrusted to the CFDA Foundation. FTBC was first presented in the U.S. in the spring of 1994 during New York Fashion Week, and was formally launched in September 1994 at a special White House reception hosted by then-First Lady Hillary Rodham Clinton. During this initial campaign, 400,000 FTBC shirts were sold, raising $2 million to benefit the Nina Hyde Center for Breast Health at the Lombardi Cancer Center at Georgetown University Medical Center. This center was chosen as beneficiary at Ralph Lauren’s request, in memory of his friend Nina Hyde, the former fashion editor of The Washington Post, who died of breast cancer in 1990.
With the proceeds from Fashion Targets Breast Cancer campaigns worldwide, the CFDA Foundation provides meaningful help to all women concerned about and diagnosed with breast cancer by providing access to reliable health information and quality health care, and by supporting the distribution of innovative information, education and outreach that impacts the broadest number of women possible.
Over the past fifteen years, Fashion Targets Breast Cancer has become a recognized and important charitable brand, and has enjoyed a variety of successful partnerships and associations.
Our current partners are:
Carlos Miele
Commando
CURVExpo
Elson and Company
Henri Bendel
Jurlique
M.Patmos
Nine West
QVCToVieFor
Past partners include: Belle Fleur, Burberry, BURN Candles, DuPont Lycra®, General Motors’ CONCEPT:Cure, Le Book, Madame Alexander Dolls, NET-A-PORTER.com, Scoop Boutiques, Saks Fifth Avenue, SpaceNK, T-Mobile Sidekick, W Hotels/Starwood Foundation, and Yogamatic.
The success of Fashion Targets Breast Cancer as a brand led the CFDA Foundation to license the FTBC symbol and campaign model for use in other countries. FTBC campaigns have been produced in the following countries: Argentina, Australia, Brazil, Canada, Colombia, Cyprus, Greece, Iceland, Ireland, Japan and the United Kingdom. International campaigns have received continued support from a variety of retailers, partners and sponsors, including: TopShop, Marks & Spencer, Brown Thomas, Target Australia, Holt Renfrew, Avon, Hering, Miele, Unibanco, Visa and DuPont Lycra. Sub-license agreements with companies such as Kimberly Clark have raised additional awareness and funds. In all of our FTBC partner countries, top designers have participated. With the proceeds from these worldwide FTBC campaigns, the CFDA Foundation helps to fund programs that provide access to reliable resources, breast health education, innovative information, and health care.
Catherine Bennett
Director of Business Affairs
Council of Fashion Designers of America/CFDA Foundation, Inc.
1412 Broadway, Suite 2006
212.768.5704 phone
212.768.0515 fax
C.Bennett@cfda.com
FTBC United States
Fashion Targets Breast Cancer (FTBC) began in 1994 as the U.S. fashion industry’s response to breast cancer – a widely recognized effort that raises public awareness and funds to support breast cancer research, education, screening and patient care. Inspired by Ralph Lauren in memory of his late friend Nina Hyde, The Washington Post columnist who died of breast cancer, the campaign became an ongoing initiative of the CFDA Foundations – the philanthropic division of the Council of Fashion Designers of America (CFDA), which represents over 300 of America’s leading fashion designers. Since its launch, Fashion Targets Breast Cancer has become the worldwide fashion community’s singular and most successful response to breast cancer – an issue of vital importance to its primary consumers: women.
CFDA Member Marcia Patmos has designed two pairs of fabulous sunglasses to support FTBC! Please click http://kbleyewear.com/shop/index2.php to purchase!
NINE WEST AND CFDA’S FASHION TARGETS BREAST CANCER KICK-OFF SECOND YEAR OF NINE WEST RUNWAY RELIEF PROGRAM
Nine West to Become Exclusive Brand Partner for FTBC
NEW YORK, August 1, 2011—Nine West, a division of The Jones Group (NYSE: JNY) (“Jones”), is taking the next step in New York City for Spring/Summer 2012 Fashion Week to continue to raise funds and awareness for Fashion Targets Breast Cancer (FTBC), The Council of Fashion Designers of America’s (CFDA) charitable organization, through the Nine West Runway Relief Program. The program, which is now in its second year, aims to marshal the forces of the fashion and modeling industries to step out for a cause. Since the creation of QVC Presents FFANY Shoes on Sale in 1994, Nine West has been committed to raising funds for breast cancer awareness and prevention.
For the second consecutive year, Nine West’s Runway Relief Program has enlisted top fashion models participating in New York Fashion Week, including Chrissy Teigen, to wear a limited edition, Nine West boot. These unique boots are equipped with The Fitbit Wireless Activity Tracker, a pedometer that will track the number of steps each model takes during Fashion Week – from castings and fittings to post-fashion show fêtes. For every mile that a Runway Relief model walks in the boot, Nine West will donate $1 directly to FTBC along with a designated donation. Model Carolyn Murphy, who serves as the main spokesmodel for the campaign has donated not only her time but has made a financial contribution to the program.
Building on the success of the Runway Relief Program, Nine West will become the exclusive brand partner for FTBC starting in 2012. Nine West will be responsible for the creation of all FTBC merchandise.
Stacy Lastrina, Chief Marketing Officer of The Jones Group and creator of the program said, “We are thrilled to see the Nine West Runway Relief Program return for the second year in a row. This program and our exclusive partnership with The CFDA reaffirms Nine West’s dedication to raising money for breast cancer awareness and prevention, a cause that is embedded in the brand’s DNA. We are confident that the fashion community will join us once again in giving back, and supporting this powerful movement.”
“We are excited to take our partnership with Nine West to the next level by making it the exclusive destination for all Fashion Targets Breast Cancer branded products,” said Steven Kolb, Chief Executive Officer of the CFDA. “Last year, Nine West’s Runway Relief Program garnered a tremendous amount of support for FTBC, and we couldn’t think of a better partner to join us in our efforts to increase awareness of breast cancer.”
Starting August 1st, the Nine West limited edition boot will be available for $199 nationwide at Nine West stores, www.ninewest.com/runwayrelief, on Nine West’s Facebook page, at select Nordstrom stores and Nordstrom.com. Nine West has also created a limited number of messenger bags, which will be signed by renowned photographer Nigel Barker, celebrity stylist Leslie Fremar, top fashion models and designers. The Nine West messenger bag will be available nationwide at Nine West stores and on www.ninewest.com/runwayrelief for $59.
In addition, Nine West has collaborated with Leslie Fremar to create a limited edition Fruit of the Loom tank top for the cause. The chic and comfortable tank top will be available for $25 nationwide at Nine West stores and on www.ninewest.com/runwayrelief.
Proceeds from sales of the messenger bag and tank top will be donated directly to FTBC. Consumers will also have the option to support the cause by making a dollar donation during checkout from August 15th through October 31st at Nine West stores nationwide.
To kick off Nine West’s Runway Relief Program, Nigel Barker will photograph the models from IMG, Women and Elite modeling agencies, capturing fashion giving back on camera. Nigel, alongside Chrissy Teigen and Leslie Fremar, will host a fun and interactive event during Fashion’s Night Out on September 8th at Nine West’s Rockefeller Center location to encourage the community to participate in the Nine West Runway Relief Program. Columbia Records has created a compilation soundtrack for the program including tracks from John Legend, Peter Bjorn and John, Foster the People, Cults and more. The compilation will be available for sale starting August 30th through Fashion Week with a percentage of the proceeds going to FTBC
Modelinia.com will give insider access to Nine West’s Runway Relief Program. Visitors can follow models step-by-step throughout Fashion Week, as well as check out exclusive articles from each of the participating models. Fashion fans can also participate in Nine West’s Runway Relief Program by choosing a model to sponsor on the microsite. Go to www.modelinia.com/nwrunwayrelief.com to sponsor your favorite model, donate or for a chance to win a pair of the boots.
Twitter members can follow Nine West’s Runway Relief Program’s hashtag, #RunwayRelief to get minute-by-minute updates.
CFDA Member Marcia Patmos has designed two pairs of fabulous sunglasses to support FTBC! Please click http://kbleyewear.com/shop/index2.php to purchase!
NINE WEST AND CFDA’S FASHION TARGETS BREAST CANCER KICK-OFF SECOND YEAR OF NINE WEST RUNWAY RELIEF PROGRAM
Nine West to Become Exclusive Brand Partner for FTBC
NEW YORK, August 1, 2011—Nine West, a division of The Jones Group (NYSE: JNY) (“Jones”), is taking the next step in New York City for Spring/Summer 2012 Fashion Week to continue to raise funds and awareness for Fashion Targets Breast Cancer (FTBC), The Council of Fashion Designers of America’s (CFDA) charitable organization, through the Nine West Runway Relief Program. The program, which is now in its second year, aims to marshal the forces of the fashion and modeling industries to step out for a cause. Since the creation of QVC Presents FFANY Shoes on Sale in 1994, Nine West has been committed to raising funds for breast cancer awareness and prevention.
For the second consecutive year, Nine West’s Runway Relief Program has enlisted top fashion models participating in New York Fashion Week, including Chrissy Teigen, to wear a limited edition, Nine West boot. These unique boots are equipped with The Fitbit Wireless Activity Tracker, a pedometer that will track the number of steps each model takes during Fashion Week – from castings and fittings to post-fashion show fêtes. For every mile that a Runway Relief model walks in the boot, Nine West will donate $1 directly to FTBC along with a designated donation. Model Carolyn Murphy, who serves as the main spokesmodel for the campaign has donated not only her time but has made a financial contribution to the program.
Building on the success of the Runway Relief Program, Nine West will become the exclusive brand partner for FTBC starting in 2012. Nine West will be responsible for the creation of all FTBC merchandise.
Stacy Lastrina, Chief Marketing Officer of The Jones Group and creator of the program said, “We are thrilled to see the Nine West Runway Relief Program return for the second year in a row. This program and our exclusive partnership with The CFDA reaffirms Nine West’s dedication to raising money for breast cancer awareness and prevention, a cause that is embedded in the brand’s DNA. We are confident that the fashion community will join us once again in giving back, and supporting this powerful movement.”
“We are excited to take our partnership with Nine West to the next level by making it the exclusive destination for all Fashion Targets Breast Cancer branded products,” said Steven Kolb, Chief Executive Officer of the CFDA. “Last year, Nine West’s Runway Relief Program garnered a tremendous amount of support for FTBC, and we couldn’t think of a better partner to join us in our efforts to increase awareness of breast cancer.”
Starting August 1st, the Nine West limited edition boot will be available for $199 nationwide at Nine West stores, www.ninewest.com/runwayrelief, on Nine West’s Facebook page, at select Nordstrom stores and Nordstrom.com. Nine West has also created a limited number of messenger bags, which will be signed by renowned photographer Nigel Barker, celebrity stylist Leslie Fremar, top fashion models and designers. The Nine West messenger bag will be available nationwide at Nine West stores and on www.ninewest.com/runwayrelief for $59.
In addition, Nine West has collaborated with Leslie Fremar to create a limited edition Fruit of the Loom tank top for the cause. The chic and comfortable tank top will be available for $25 nationwide at Nine West stores and on www.ninewest.com/runwayrelief.
Proceeds from sales of the messenger bag and tank top will be donated directly to FTBC. Consumers will also have the option to support the cause by making a dollar donation during checkout from August 15th through October 31st at Nine West stores nationwide.
To kick off Nine West’s Runway Relief Program, Nigel Barker will photograph the models from IMG, Women and Elite modeling agencies, capturing fashion giving back on camera. Nigel, alongside Chrissy Teigen and Leslie Fremar, will host a fun and interactive event during Fashion’s Night Out on September 8th at Nine West’s Rockefeller Center location to encourage the community to participate in the Nine West Runway Relief Program. Columbia Records has created a compilation soundtrack for the program including tracks from John Legend, Peter Bjorn and John, Foster the People, Cults and more. The compilation will be available for sale starting August 30th through Fashion Week with a percentage of the proceeds going to FTBC
Modelinia.com will give insider access to Nine West’s Runway Relief Program. Visitors can follow models step-by-step throughout Fashion Week, as well as check out exclusive articles from each of the participating models. Fashion fans can also participate in Nine West’s Runway Relief Program by choosing a model to sponsor on the microsite. Go to www.modelinia.com/nwrunwayrelief.com to sponsor your favorite model, donate or for a chance to win a pair of the boots.
Twitter members can follow Nine West’s Runway Relief Program’s hashtag, #RunwayRelief to get minute-by-minute updates.
Fashion Targets Breast Cancer is now working with the New York Community Trust. If you are a Breast Cancer charity and are looking to receive funds from Fashion Targets Breast Cancer please contact:
Irfan Hasan at iha@nyct-cfi.org or 212.686.0010 ext 573.
Irfan Hasan at iha@nyct-cfi.org or 212.686.0010 ext 573.
0 comments:
Post a Comment