GAURI & NAINIKA
Social trends have always dictated fashion and World War 2 changed the world of fashion forever. Strongly influenced by the austerity drive of the wartime era, the Gauri & Nainika Spring-Summer 2012 collection is reminiscent of the time when women had to "make do and mend".
As fabric was severely rationed in the 40s, the fripperies of pre-war fashion dressing were abandoned and a sharper and more tailored style of dress emerged. Taking inspiration from this restrained yet strong and extremely stylish look, the collection consists of a Spartan silhouette with narrow hips, tailored shoulders and conservative necklines. With slender dresses and narrow gowns, military style playsuits, utility suits, rompers and jumpers, the line has been designed in vibrant vintage tones using fluid crepe de chine.
BUYER’S CONTACT
Nainika Karan/Gauri Karan/Mahima
M: +91 9899184848/+91 9810542323 T: +91 11 41671232 F: +91 11 41671400 E: nainika@gauriandnainika.com gauri@gauriandnainika.com mahima@gauriandnainika.com W: www.gauriandnainika.com
PRESS CONTACT Diksha Jhanji M: +91 9899048998 E: diksha@tccggd.com W: www.tccggd.com
Date Tuesday, 25 Oct 2011
Gaurav Jai Gupta weaves his way to win an international award
Fashion Design Council of India takes pride in announcing that Gaurav Jai Gupta, a member of the Council, has won the award for the Most Commercial Collection at the IAF Designer Awards.
The IFA Designer Awards are one of the big highlights at the 27th International Apparel Federation (IFA) World Apparel Convention 2011, which was held 13-16 October in Puerto Vallarta, Mexico. This year the IAF Designer Awards was held on October 15th 2011 at the Grand Velas Resort, Riviera Nayarit in Puerto Vallarta, Mexico.
The objective of the IAF Designer Awards is to invite and encourage prominent Designers from all over the globe and to participate in this prestigious contest. By strengthening the exchange among IAF Member Associations, international fashion design is promoted among the most influential decision makers in the apparel industry.
All IAF Member Associations are invited to participate in this event, by nominating one designer from their country, who represents the country and has been the best in the business for at least 3 years, to take part in the contest.
Gaurav Jai Gupta was the official nomination from India and won the award for his spring summer 2012 collection. He competed with designers from countries like Greece, Colombia, Taiwan, Australia etc.
Congratulating him Mr. Sunil Sethi, President FDCI said, “Gaurav has made the Indian fashion fraternity proud by winning the ‘Most Commercial Collection’ award at the IAF. We are delighted that this award has recognized Gaurav’s experiments with handloom and his dedication to hand woven sustainable fashion. On behalf of FDCI, I take immense pride in congratulating the designer for his success which he most earnestly deserves”
Gaurav Jai Gupta said, “I am humbled and honored to have won such a prestigious international award for my country. It’s a proud and important moment. I would like to thank CMAI for the nomination and Mr. Sunil Sethi and FDCI for providing all the youngsters like me such a fantastic platform to showcase our work because of which we are able to get opportunities like these.”
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